If you’re looking to increase the exposure of your brand or bring your marketing game to the next level, it might be time to consider throwing a branded pop-up event. Whether your business has been thriving for 50 years or is just getting off the ground, branded events help to increase product awareness, as a means to entice further funding or financial backers, and transforming your branding from a flat, two-dimensional concept to an experience your customers can engage with and enjoy.
Want to learn how to take your next branded Western New York event to the next level? Check out the following tips:
Know Your Context
When planning your event, the most important thing to consider is the context of the event in relation to your brand. What is the goal of your event? Are you seeking to inform or create a specific experience? What time of year are you holding your branded event? What kind of people are you looking to attract? By answering these questions, you’ll be able to determine where your branded event should be located, what rental event items you’ll need, and a clear plan of action.
For example, if you’re hosting your event outdoors during the summer, a simple sailcloth tent may be all you will need. However, if you’re planning your event in a region like the Finger Lakes where the weather may be a bit unpredictable, you may want to consider a more durable option like our Geodesic Dome Tent. This inflatable dome tent can withstand winds up to 55 mph and is ideal for all weather conditions – both rain and shine.
Create a Mood
Who is your brand, and what are you trying to communicate? Even the simplest details like lighting or seating can set a tone and facilitate a particular experience for your customers. Your brand has a unique identity; make sure your event has a personality of its own that will help your customers feel like they’re part of a larger experience.
Learn the Rules, Then Break Them
What kind of events are successful in your industry? How do brands similar to yours promote their products under similar circumstances? Once you know this critical information, you have the unique opportunity to subvert these expectations and deliver an experience that transcends your customers’ typical conception of a branded event.
Want an example? Say you’re looking to sponsor a pop-up concert of local performers, all while reinforcing your brand at the center. While outdoor venues such as parks are the norm, try holding your event in a convenient but unsuspecting location. Create a mood by erecting a space with a unique simplicity and sense of exclusivity. Our inflatable dome tent is an excellent example of a pop-up rental venue that wows in aesthetics and defies typical expectations of a venue.
Here at McCarthy Tents & Events, we continually seek to change the way people experience events through creative, out-of-the-box solutions and stunning visuals.